Under the Radar

This propaganda technique does not directly try to sell their product to the audience so I called it covert propaganda. One way of being able to do this is to make a viral video that does not really sell a product to the viewers. They just imply that the viewers should get or have a certain product. Once the video goes viral, thousands if not millions of people would have seen it. An example of this would be Hi-Tec’s advertisement that made use of a viral video called liquid mountaineering. Here, they showed a way of running on water, but could only be done with special shoes. It caught on because people thought it was real until they revealed it was an advertisement campaign.

http://www.youtube.com/watch?v=Oe3St1GgoHQ

http://www.youtube.com/watch?v=vblhBmHKW5s